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Join date: Aug 7, 2022
Mar 26, 2023 ∙ 3 min
Most Brand Communication fails. Why?
Most Brand Communication fails. Why? And what can we do about it? The majority of brand communication campaigns we see today is designed...
Mar 7, 2023 ∙ 3 min
The Chinese Consumer’s Sense of Identity vis-à-vis Brand Communication
I. Identity Identity is the internalized narrative of personal experiences, a continuously evolving account that seeks order from mayhem,...
Holger 侯嘉 Metzger
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