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Join date: Aug 7, 2022
Posts (11)

Mar 26, 2023 ∙ 3 min
Most Brand Communication fails. Why?
Most Brand Communication fails. Why? And what can we do about it? The majority of brand communication campaigns we see today is designed...
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Mar 7, 2023 ∙ 3 min
The Chinese Consumer’s Sense of Identity vis-à-vis Brand Communication
I. Identity Identity is the internalized narrative of personal experiences, a continuously evolving account that seeks order from mayhem,...
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Nov 13, 2022 ∙ 11 min
Sex and the Chinese Woman
When CH (Taiwanese, who has been traveling to mainland China for many years and who now lives in Shanghai, co-author of this article) was...
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Holger 侯嘉 Metzger
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